The client — Hive Brands

The story — Hive launched amidst the pandemic as one of the first online (truly) sustainable grocers, where you can buy everything from hummus to hair care products. As competitors continued to pop-up, they were losing share. We created a punchy, campaign of :15s highlighting their ethos as well as their offerings. The spots that ran on network tv and social boosted sales in just a few weeks helping hive maintain
its leadership position in the category.