The client — Super 8 Motels

The story — Highway motels, ick, amirite?
Super 8 wanted to change that perception, starting a major renovation to their brand and all of their properties. Our platform leaned into a major truth of the roadtrip — whilst fun they can also be frustrating.
However, when there’s a Super 8 waiting
at the end of the days drive
AT LEAST TONIGHT CAN BE SUPER.