The client — Steve Gleason & Answer ALS

The story — When the NFL agreed to do an auction to raise money for Steve Gleason’s organization, AnswerALS,
we knew we had to find a way to give Steve his autograph back — ALS had taken it away from him. We worked with Microsoft to develop a technology to give Steve the ability to sign a jersey using his eyes. That signed Saints jersey launched a game-changing auction, with 100% of the proceeds going to ALS research.

AWARDS Gold & Bronze Clios for Social Good & Brand Partnerships, Shortlisted for Product Design
PRESS CREATIVITY, FAST COMPANY, THE DRUM, SPORTS ILLUSTRATED