The client — Keds
The story — Keds was the first sneaker designed for women.
But a new generation of women literally weren’t buying it. We created the platform Ladies First - the intersection of fashion and feminism -
that reached (and celebrated) women around the globe. By embracing the momentum of these inspiring young women, Keds got momentum, too.
The global rebrand helped increase distribution of Keds to over 80 countries,
and put them onto the feet of millions of movers and shakers, including Taylor Swift.
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Business Insider PR Newswire Hollywood Reporter
On August 26, 1920, the 19th Amendment was passed giving women in the United States the right to legally vote.
95 years later, we got real, amazing people to come out and speak their minds about women’s equality.
Over 1,700 people them left our pop-up experience with equality on their brain, and with the original women’s sneaker on their feet.
