The client — Disney The Little Mermaid

The story — For Ariel’s 30th birthday, we got real fans from around the globe to pay tribute to her (and the movie) by singing “Part of Your World”. This video got emotional reactions from millions, it also won a Gold Clio for Entertainment. 

The Finonemenon campaign was executed across the company, from The Little Mermaid Live! on ABC to limited edition collector’s items.