The client — the MMRF
The story — The MMRF didn’t just need a campaign. They needed a brand voice to activate their audiences in order to achieve their mission: to identify a cure for each and every multiple myeloma patient. This body of work raised awareness, launched the first-ever-at-home genomic testing kit and rallied participants for their annual 5k race.
We created the first ever-at-home genomic
testing kit sent directly to multiple myeloma patients.
The annual 5k is one of the most important
fundraisers for the MMRF. Coming out of the virtual world of Covid, we needed to rally people to participate.