The client — Homesense

The story — TJX was launching its European home store in the US: Homesense.
They needed to get fans excited about it, while distinguishing it from its (beloved) sister store, HomeGoods.
So they came to us. We created a brand platform and brand identity that hit ever touchpoint, from social & in-store to internal communications and pr. Home of Your next Discovery led to a
hugely successful launch, and still defines the brand (now 150+ stores) today.
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