The client — Red Robin Burgers
The story — As burgers go Red Robin was top of the causal dining food chain. Even Chrissy Tiegen is a superfan.
But the brand had lost their purpose. We developed a platform — Let’s Burger! — that gave Red Robin an
ownable voice opening the door for conversation and participation — changing the burger from something you eat, into something you do. We aimed to surprise people with every communication we put out there,
and kept them wondering, WHAT’S RED ROBIN GOING TO DO NEXT?
LOSE THE BUN
After the gluttony-filled holidays, Red Robin wanted to get the word out about their lettuce wrapped (a.k.a. bunless) burgers. We took that message and added a quarter cup of the current man-bun hating culture. The result? People spent the doldrums of January saying goodbye to buns — both on guys and on burgers.
PRESS Creativity, ADWEEK, MEDIAPOST, CAMPAIGN US & PR NEWSWIRE.
